First Light Seattle (Westbank)
Residential & Commercial Marketing

Marketing &
Communications Solutions

Sarah is able to develop tailored marketing solutions to meet your current needs, providing an elevated experience while balancing the financial needs of the project. Services can include:

• Marketing planning & assessments
• Strategy & campaign development
• Execution & implementation
• Budget development & metrics
• Ongoing advisory services


She can lead and/or bring in creative partners as needed, to collaborate on initiatives including:

• Corporate branding & rebranding
• Partnership marketing and engagement
• Corporate storybooks
• Digital marketing including website, social media, video, advertising
• Sales galleries, signage, print advertising & collaterals
• B2B and B2C events including VIP launches and speaker series

Real Estate


Sarah has extensive experience in marketing campaign strategy and execution for luxury residential, commercial and rental projects, including brand development, partnerships and collaborations, marketing asset creation, digital marketing, advertising planning, presentation galleries, and events.

Recent select projects (with Westbank, British Pacific Properties, & Bosa Properties):

• KING Toronto, Toronto
• First Light Seattle, Seattle
• Telus Sky, Calgary
• Deloitte Summit, Vancouver
• Main Alley, Vancouver
• The Courtenay, West Vancouver
• RiverSky, New Westminster
• Uptown, Coquitlam

Culture & Community


Sarah has consulted for community Foundations, with mandates to address issues including food security and food literacy, children in poverty, social isolation, and the revitalization of a historic and cultural neighbourhood.

She has provided marketing strategy and execution in the arts, culture and retail sectors including an upcoming public attraction/exhibition and an e-commerce retail store in Vancouver’s Chinatown.

Clients include:

• Vancouver Chinatown Foundation
• Chinatown Storytelling Centre
• Chinatown Vintage
• Bosa Family Foundation (past)



Sarah is providing marketing strategy, membership development, and consulting services to leaders within the green building industry, including a national association that advocates for the Passive House high-performance building standard, as well as a Passive House homebuilder.

Sarah formerly held program management and business development positions at BC Hydro Power Smart for the New Home Program and the Sustainable Communities Program. Both programs involved working with municipalities and the development community towards building higher energy performance homes and/or buildings, while reducing GHG emissions.

Clients include:

• Passive House Canada
• B Collective Homes



Sarah has worked with non-profit healthcare organizations that are globally-recognized in spinal cord injury research and innovation within the scientific, clinical, and consumer communities. She has provided marketing assessments and action plans, as well as ongoing marketing advisory services.

Clients include:

• Praxis Spinal Cord Institute (formerly the Rick Hansen Institute)
• SCIRE Project (supported by UBC and Western University)